If you want
to see a show at a london theatre, where's the best place
to buy tickets? Or, how do you buy london theatre tickets at
the best price? When we want tickets, we approach
the task
in the following order:
1.
The 'tkts' half price ticket booth:
The tkts
ticket booth in Leicester Square is one of the best way to snap
up last minute bargain tickets for many of London’s top shows,
especially if you want top price tickets.
Founded in
1980, tkts is the only
official
half price and discount theatre ticket booth in London. You’ll
find it in the clock tower building on the south side of the
garden in Leicester Square. It is the only free-standing building
actually within the Square, rather than around the edge.
tkts is open
every day of the week, all year round (with the exception of
Christmas Day) Monday to Saturday. 10:00 - 19:00 for matinee
and evening
performances and Sunday
12:00 - 15:30 for matinee performances only.
What we like
to do is to use the page on the official london theatre website
(go to (officiallondontheatre.co.uk and
click on the 'tkts' button - it looks like an advertisement - on that page)
to
see if there are tickets available for the show we want to see. If there are
tickets at the booth,
we
can
either
buy
them
half
price
at the booth,
or
we
can approach
the theatre direct to see what they can do.
Why would
we approach the theatre direct when the booth has half price
tickets? The tickets on sale at the booth tend to be the
top price tickets
(the front
few
rows
of
the stalls). If you want to be in these seats, that's fine. Rather
than paying £45.00 for them, you'll get them for £22.50 plus
a £2 booking fee. But if you only wanted a dress circle seat
that
would have
cost £25.00, by buying 'better' tickets half price at the booth,
you only saved 50p. In this situation, we go to
theatre.
(Whilst you're
online, another place to look for half price tickets is London
Theatre Tickets Direct. This is an alternative
to the booth. They don't have tickets to all of the shows,
but those they do have are half price, and sometimes less
than half price. They also offer some very good theatre
ticket and meal packages.)
2.
Buying tickets at a london theatre (including the £10 challenge):
(For information
on london theatres, see our london
theatre list by theatre name or our london
theatre list by show)
Certain
shows are so popular that tickets are never offered at
the tkts booth. For these shows you need to go to the theatre
direct or to an agency (step 3). If you can wait, you can get
tickets to any show in a few months. This is
especially so if you
want
a Friday
or
Saturday
night. But
if you don't mind going on a Tuesday, Wednesday or Thursday night,
or to a matinee,
you can usually get tickets this week or next, even for the
most popular
shows. And
even at weekends you might be lucky; all shows, even the
top shows,
have returns and single seats for many of their performances.
It's always worth asking.
As
we mentioned in 1 above, you might also talk to the theatre booking
office if you know that they have tickets available for the
show you want, but you don't want top price tickets. Here,
the best approach is to be polite and 'matter of fact'. You know
they have some top price tickets for sale at half price at the
booth,
but you would like
some tickets in the dress circle (or where ever). Do they have
tickets in the dress circle and can they sell them to you at
half price please? You'll win some and you'll lose some, but
even if you don't get the tickets half price, you'll usually
get something off.
If
this doesn't work, another strategy is what we call 'the £10
challenge'.
If you know that the theatre has tickets available and you're
prepared to chance your arm at 2 or
3 theatres (some will say 'no' but as the theatres are all pretty
close to each other, you can try 2 or 3), you turn
up late - an hour
or
so before
the
show - put down £10
and ask if they can sell you a ticket for that. You'll be surprised
how often you get
a seat.
3.
ticket agencies:
If
you need theatre tickets and you can't get one
from the booth or from the theatre, the only option is to try
the ticket agencies.
Before
you part with you cash, make sure you know the face value
of the ticket you are buying, where it is in the theatre (is
it a restricted view, for example) and
make sure that it is a genuine ticket (which means not buying
them from a man
in the street).
Here
are some official theatre ticket agency websites, for
you to have a look at and to compare prices (the first 3 offer
the hard to get tickets, but they tend to be expensive, the last
2 offer
a more limited range, but they have bargain theatre tickets):
Ticketmaster -
one of the top theatre ticket agencies, they have tickets for
just about every show and performance.
Keith
Prowse / First Call - another large
london theatre ticket agency who will have tickets
for most shows and performances.
Viator - offer
a range of london attraction tickets, in addition to
theatre tickets.
They have tickets to all of the most popular shows.
London
Theatre Tickets Direct - this is an
alternative to the booth. They don't have tickets to
all of the shows, but those they do have are half price
(and sometimes less than half price). They also offer
some very good theatre ticket and meal packages.
lastminute.com - in
addition to flights and hotels, lastminute offer london
theatre tickets.
They are always worth a look.
4.
London Theatre Breaks:
Another option
is to book theatre tickets and a hotel together. If you are looking
for a london theatre break, click on the link in the box in the
top left
hand
column of
this
page,
for
advice
and information on how to get the best price and the best tickets
for your london theatre break
5.
London's top theatre shows
london's
top theatre shows - find out what the papers
pick as the top shows.